Why Being a #FAIL can be Cool

He's an Oklahoma City native, who ventured to upstate New York for film school at Syracuse... and now this Kindle enthusiast and author wants the world to join him on a journey that's sure to be a #fail.  And I mean that in the best way possible.

Aaron Goldfarb is a Midtown Manhattan-based novelist whose first book, "How to Fail: The Self-Hurt Guide," is available in stores and on Amazon (click here to buy).  He's just a few weeks shy of his national book tour and will be collaborating with C. Marchuska for some big - and I do mean BIG - projects next year.

I (@angELLEnise) had the chance to sit down with Aaron (@aarongoldfarb), and our own lovely blogger Christina (@cblacken), over coffee.  And, I must say, I'm surprised that he's just a writer... he had us laughing the entire time.

So, heeeeeeeeeeeeeere's Aaron!

Angel: Why do you think the world needs a self-hurt book? What's the premise?

Aaron: The thing is, I'm not sure the world does need a self-hurt book.  But I KNOW the world doesn't need any more self-help books.  George Carlin once said, "If you're reading it in a book, folks, it ain't self-help. It's help."  Well, I'd say, if you're reading a self-help book it's neither help, nor is it interesting.  My book is a funny, satirical take on success in modern America.  The world's FIRST self-hurt guide!

Angel: Now, you're an avid Kindle reader. Was that the reason you took an eco-route and made sure ''How to Fail'' was available as an e-book?

Aaron: It's funny, I'm about as eco-friendly as a writer can be, but I'll admit it's kinda through pure happenstance.  I live in the tiny world of Manhattan where you can't have a lot of "stuff" which has caused me to thusly abhor "stuff."  I live a very spartan lifestyle and there's nothing more simplified than whittling down an entire collection of books into one lightweight device.  I love carrying countless "books" with me at all times, I love being able to buy a new book at any given time, I love how much easier it is to hold and read off a Kindle than it was to lug a huge hardback around.  I'm such a Kindle evangelist, people assume I work for them!

Angel: On Nov. 9, you'll be starting your book tour with a release party here in Manhattan.  From there you're headed to Brooklyn Bowl and some stops in Jersey to promote "How to Fail."  That's not the typical book promo roadmap.  Why'd you choose the ''30 Bars in 30 Days'' approach?

Aaron: Quite frankly, most book events are boring.  I mean boooooooring.  A fumbling author standing behind a lectern nervously reading an uninteresting passage to a funeral home type crowd of old farts just there for some free entertainment before bed time.

Angel: Whew, that's a mouthful, LOL.

Aaron: Thus, I decided to take my events out of the book store and to a place innately associated with fun:  the bar.

Angel:  Aside from your bar-book tour, you'll be teaming up with C. Marchuska for cross-promotional ventures.  What plans do you have for working with C. Marchuska in the future?

Aaron: Yeah, I love doing cross promotional stuff with the kinds of people that might seem atypical collaborators at first.  I'm not a "fashion type."  Most of my friends and the target audience for the book probably aren't either.  Likewise, most of C. Marchuska's core audience probably isn't into the kinda dark, vulgar comedy that "How to Fail" is.  At least they've never thought they were.  But I can tell you they are!  C. Marchuska and I have discussed outfitting me for my tour as well as a few other fashion/book party type events that have never been done before (I'll just leave it ambiguously at that!)

Angel: That sounds interesting!  But, I'm going to give you a head start with the the C. Marchuska lovers out there.  Give me a tweet... In 140 characters or less... Why do people need to learn ''How to Fail?''

Aaron: Every one's trying so damn hard to succeed that they aren't having any fun.  "Fail" a little and you might find yourself laughing a whole lot more.

Angel: You were almost there... 147 characters (with spaces). Do you have any last words??

Aaron: When you got something to sell, the last words can only be:  BUY MY BOOK.

You can join Aaron's Facebook fan page here or visit his website at www.aarongoldfarb.com.  He's open to all types of (fan)mail, so drop him a line at aaron@aarongoldfarb.com.  Keep an eye out for his 30 Bars in 30 Days book promo, as well as his Nov. 9 release party at Amity Hall, right here in NYC.

That's all for now.

Signing off with hugs & kisses, and decked in plenty of goGREEN,

-Angel