Weekly Eco-Fashion Update Aug 29th

Happy weekend everyone! Here's our weekly update:

Blogosphere: Emma Watson of Harry Potter fame (when is that new movie coming out?!) has partnered with the Fair Trade fashion brand, People Tree, to bring us the winter collection, now on sale! The 20 year-old was curious about how the eco-friendly clothing line is made, so she took a trip to the rural towns of Dhaka and Bajshahi in July to visit Swallows, the Fair Trade production firm. Watch this video to see what she experienced!

Also check out the collection via OK Magazine - it's pretty cute!

Another celebrity getting involved with eco-fashion is Chrissie Hynde, who is the frontwoman of the band, The Pretenders. The company is called Fairground Luck and will contain no animal skins and all products will be made in an eco-friendly fashion. While the high-end is targeted towards musicians, almost anything could be worn by anyone since the collection includes stylish t-shirts, skinny jeans, faux leather jackets and cowboy boots. All in all, it should be a rocker-chic look! Read more about it here.

Want to make an impact easily? Wiloh, a green fashion line of hip t-shirts (each designed by an up-and-coming artist from around the world, dyed with water-based inks and made with bamboo fabric) has a philanthropic twist too. Like TOMS Shoes' One for One campaign, for every limited edition t-shirt sold, Wiloh will donate a t-shirt to a child in need through their charity, called "Tee for Tee" and a collaboration with Kids in Distressed Situations (K.I.D.S.) All men's and women's shirts retail for $38 and are available online at Wiloh.

Lastly, have you ever been curious about what the heck it means to be sustainable? Reuters (with content provided by Matter Network) recently published a pretty comprehensive article about the sustainable supply network, describing each and every step of the manufacturing process that can be made more sustainable. Go read it!

ok, have a great rest of the weekend